When beginning the search for your perfect diamond, there are five main things to consider: the cut, colour, clarity and carat (known as ‘the Four Cs’), and the shape of the diamond.
The importance of each of the five factors depends on what you are looking for. For some, the size of the diamond is the most important, whereas for others it might be all about the sparkle. In this diamond guide, we aim to give you the key information you need to choose the perfect diamond for you.
The Four Cs
Learn about each of the 4 C's by clicking on the links to the left of the page.